Agenda Day 2

All times you see here are in EST

10:00 – 10:30 EST Fireside Chat

A Fireside Chat with Emmett Shine and Phil Jackson

Executive Creative Director of Pattern Brands Emmett Shine sits down with Co-Founder of Future Commerce Phil Jackson to discuss building digitally-native brands in today’s market, what it means to create a thoughtful place for people to work, and other ponderings on life when your career is in commerce.

10:30 – 11:10 EST Fireside Chat

Modern Commerce: Strategies for Today’s Disruptive Brands

Andrew Maxman, Investor at Imaginary, and Tyler Prete, VC Partner and Channel Development Manager at Shopify, sit down to discuss the latest trends they’re seeing in investment in the market, share tools the VC world has been adopting and investing in, highlight what brands are doing well (marketing, COVID-19 responses, additional levers for growth) and ponder what the future could hold.

11:00 – 11:30 EST Fireside Chat

Solving the Complexities of International eCommerce

Join Nosto for a deep dive into the eCommerce strategy and success of international brand, Princess Polly, during this interview with their Global Director of IT, Donna Simoneau. They’ll hone in how a dynamic, multi-channel approach to personalization has lead to rapid growth and cross-border expansion for this leading fashion brand.

11:30 – 12:00 EST Panel

Building and Growing Ecommerce Brands in the Midst of Emerging Market Trends

Join William Shatner, his business partner Paul Camuso, and Head of Corporate Development for Mike Tyson’s The Ranch Companies Chris Kanaley as they discuss building and growing ecommerce brands around emerging trends and verticals such as cryptocurrency, NFTs, and the cannabis and CBD industry. The conversation will be moderated by NES Chairman Jim Löfgren, and who knows maybe some other guests will make an appearance.

12:00 – 12:30 EST Keynote

How to Grow Trust, Engagement and Sales with Authentic UGC

With digital competition for consumers’ attention spans at an all time high, how can brands break through the online noise to reach people in a meaningful way that engages and motivates them to purchase? The answer is authentic user-generated content (UGC). Join Global Social Lead of BRP, Bellanis Pereira, as she sits down with Stackla Founder & Chief Strategy Officer, Peter Cassidy, to discuss the value of UGC, why BRP decided to tap into the power of authentic content and their plans to use it to drive their future eCommerce experiences.

12:30 – 13.00 EST Keynote

Performance Partnerships in the Age of Sustainability

A keynote from Head of Affiliates & Partnerships at nu-in Darren Mclatchie where he’ll discuss insights into the role of Performance-Based Partnerships when launching a sustainable fashion brand.

13:00 – 13:30 EST Fireside Chat

Growing a Personal Passion Project into a Mission to Help Women Worldwide

In this 1:1 interview with Brittney Winbush, CEO and Founder of Alexandra Winbush, we’ll uncover how this disruptive, direct-to-consumer brand began in response to a traumatic experience Brittney had in college, and how she has since grown the brand into a self-care icon through community, experience, and smart ecommerce.

13:30 – 14:00 EST Keynote

From Garter Snake to Viper

A “Fireside chat” between Pit Viper co-founder Chris Garcin, and Travis Hess of BVA. Growing a brand is no easy feat. But taking a brand from a garage project developed in between ski runs to an international brand takes some serious chops. Chris Garcin, the CEO of Pit Viper spills the beer on growing a brand, mullets, and how anything neon automatically qualifies as formal attire.

14:00 – 15:00 EST Masterclass

How to Keep the Customers You’ve Already Attracted

Join Val Geisler, Customer Evangelist at Klaviyo, for this masterclass on customer retention strategies, featuring first-hand insights from three leading direct-to-consumer brands: Olipop, Three Ships, and Marea Wellness.

14:00 – 15:00 EST Masterclass

Community Matters: Do You Have a Customer Base or a Customer Community?

Using new research, LoyaltyLion is giving a Masterclass on the different personas that exist within a customer community and how to identify the status of your own. You’ll leave knowing whether you’re nurturing a thriving customer community of highly valuable customers or investing time and effort in a customer base that’s not delivering much in return. Join this session to understand how to build a highly engaged customer community that drives sustainable growth.

14:00 – 15:00 EST Masterclass

Fully-Personalized Commerce Experiences with Fine-Tuned Control of Merchandising

An in-depth look by Kate Leske, Head of Customer Success for North America at Nosto, and Nosto power-user, Anh Vu-Lieberman, VP of Operations & Strategy at Nogin, at quick win strategies for content personalization and A/B testing using the Nosto platform. Following Kate and Anh’s presentation, they’ll be joined by a panel of mutual clients, including Charming Charlie and Karen Kane, to get a first-hand recap of these experiences from the brands themselves.

14:00 – 15:00 EST Masterclass

How to Get Brand Exposure and Sell on the Biggest Publishers Without Expensive PR

Brands compete for the attention of the consumer, and the average attention span is now shorter than ever. With more options to choose from, and multiple distractions to break the buyer journey, brands must find new ways to inspire the consumer in their shopping micro-moments. One way to do so is by selling through publishers. In this masterclass, you will learn how inspirational shopping content can be designed in order to convert, what editorial teams are looking for in brands, and why a seamless checkout experience is key to winning new customers. You will discover why selling through premium publishers is a competitive addition to your omni-channel when growing your brand online.

15:00 – 15:30 EST Fireside Chat

A Fireside Chat with Noel Mack of GymShark

Pete Cassidy of Stackla sits down with Chief Brand Officer of apparel and accessories brand GymShark Noel Mack to discuss the content, community, and building a beloved brand at the intersection of the two. Listen in to hear Noel’s strategy behind when to use in-house versus user-generated content, what he thinks it means to build a community, and what his thoughts are on the future of brand-building.

15:30 – 16:15 EST Awards

NES 2021 Awards Show

The NES 2021 Awards show will be hosted by Nilla Ali from BuzzFeed and Brian Lange from Future Commerce. We’ll be awarding leading brands, agencies, technology solutions across North America, the UK, and Nordics, and even selecting an ecommerce personality of the year. You won’t want to miss the big show!

16:15 – 16:25 Closing

Closing Remarks NES 2021

Chairman of NES Jim Löfgren closes out Day 2 of NES 2021 with a look back at the two days and a look forward at what he expects to see in the industry in the coming months and years.

NES 2021 partners include: