Engage with the brightest minds and hear their stories
We’re excited to be joined by some of the coolest names in commerce, sharing their stories at our event.
As CFO of Boozt, Sandra’s responsibilities include financial business planning including budgets and forecasts, liquidity and financing. Further, the Finance Team (responsible for accounting, tax and financial reporting as well as management of internal controls), the Corporate Services team (legal issues, monitoring intellectual property, facility management, compliance and governance) and the Order Management team within the Group are also under Sandra’s purview. Prior to this role Sandra held the positions as Transformation Finance Manager and Business Development Director. Before joining Boozt, Sandra was an Authorized Public Accountant and Finance Manager at Deloitte.
Jonny Wilkinson made his name as one of the shining lights of English rugby union and is widely regarded as one of the greatest to have ever played the sport. Playing at the position of fly-half, Wilkinson will forever be fondly remembered for his winning drop goal during England’s historic 2003 World Cup Final victory over Australia. Wilkinson has since established his own brand of health drinks, No.1 Living and fashion line, Fineside. Jonny is a passionate charity advocate and has founded his own foundation "NSPiRED," which aims to support and inspire people, specifically the younger generation, towards revealing potential and enjoying amazing life experiences.
Hanna Graflund Sleyman
Hanna joined Amazon in July 2020 working on the launch of Amazon in Sweden. Since joining Amazon, Hanna has been working on building up the business in Sweden, responsible for vendor management team reaching out, negotiating and on-boarding international and local brands, manufacturers and retailers for the Swedish store. Driving and developing the business within the categories on the Swedish store. Before joining Amazon, Hanna was living in Hong Kong and driving the expansion for Daniel Wellington in Asia Pacific. Hanna has a background in retail for the past 12 years, in various roles such as CEO for Departments & Stores (NK Stockholm and NK Gothenburg, RNB) and has also worked at McKinsey & Company.
William Shatner has cultivated a career spanning over 60 years as an award-winning actor, director, producer, writer, recording artist, horseman, and entrepreneur. He is one of Hollywood’s most recognizable figures and a
major philanthropist. His accomplishments in television, film, and stage would take a great deal
of time and more space than allotted here. In 1966, Shatner originated the role of “Captain James T. Kirk” in the television series Star Trek. The series spawned a feature film franchise where Shatner returned as Captain Kirk in seven of the Star Trek movies,
one of which he directed. His ecommerce business sells an assortment of products and he also partners with other ecommerce companies on various levels.
Emmett Shine is the Co-Founder and Executive Creative Director of Pattern, a family offering intentional belongings for the home, with a shared mission of enjoying daily life.Prior to Pattern, Mr. Shine founded Gin Lane, serving as President and Executive Creative Director over its 12-year run. Gin Lane helped usher in a new wave of consumer-led, digital-first brands, helping to launch and grow Harry’s, SmileDirectClub, Sweetgreen, Hims, Stadium Goods, Quip, Recess, Haus, Sunday Goods, and many more.Mr. Shine is on the founding team of JAJA Tequila and an advisor to Care/Of, Sunday Goods, Swell Energy, Shhhowercap, and Recess. He attended NYU’s Tisch School of the Arts for Photography & Imaging, dropping out senior year to start his first business, LOLA New York.
Noel Mack is Chief Brand Officer at fitness clothing brand, Gymshark. In August 2020 a deal was struck that valued Gymshark at more than £1bn ($1.3bn). The valuation means that Gymshark joins the list of less than 25 British companies to have secured 'unicorn' status since 2001. Noel brings more than 12 years of experience in the creative industries to his role at Gymshark and is a specialist in brand strategy, marketing and technology. Starting out in the music industry, Noel achieved recognition at an early age with several achievements, not least the production of a platinum-selling record and many other projects with iconic contemporary artists. Noel's dynamic career began at university where, together with Ashley Taylor, he co-founded R3Brand, the UK’s leading brand development agency. R3Brand provides innovative strategies and viral campaigns for major clients including Ministry of Sound, Gymshark and ROCNation.
Nilla Ali is the SVP, Commerce at BuzzFeed, where she oversees the company’s affiliate business across more than 1,000+ retail partners, including key strategic relationships with Walmart and Amazon. She works with the BuzzFeed editorial and business teams to find marketing solutions for brands at the intersection of content and commerce. As part of that work, Nilla spearheads innovative partnerships, including the BuzzFeed Shopify Sales Channel and the Walmart + Tasty App integration. She also oversees the retail and DTC advertising business for BuzzFeed. Under Nilla’s leadership, BuzzFeed’s affiliate business grew over 10x, and the company’s affiliate work won Rakuten’s 2017 Best New Publisher Award followed by Rakuten’s 2019 Advertiser’s Choice Award, Affiliate Summit East’s 2019 Affiliate of the Year, and Performance Marketing Awards’ 2019 Best Content Marketing Campaign.
Johnas is the Head of Industry Retail & Ecommerce for Facebook in Sweden. Johnas leads the Swedish retail and ecommerce teams whose mission is to help Swedish businesses to transform their business to meet new consumer behaviour in Sweden and globally. He has worked at Facebook for over nine years and with digital marketing for over 15.
Chris Kanaley is the Head of Corporate Development for The Ranch Companies, the parent company of CopperGel. Previously he worked in senior roles at operationally intensive private equity firms focused on flexible technology, healthcare & consumer investments. Chris has helped to advise a number of start-up and late stage companies through advisory positions and boards. He began his career at Credit Suisse and Goldman Sachs. He has a B.S. in Finance and Marketing from Syracuse University.
Wilhelm believes as CEO of Reclaimit that retention will always beat acquisition when it comes to long term profitability and that aftermarket is a lot more fun than it sounds. Wilhelm with a background from Klarna, Bookatable and Ryanair is CEO of Reclaimit since October 2019.
Alexis is an engineer specialized in advanced mathematics. He started his career at Procter & Gamble and has since 2009 been a serial entrepreneur within e-commerce. He founded Instabox because he saw the need of an improved, tech-driven shipping service and is passionate about creating the best parcel delivery in the market without destroying the planet.
Eva Murray is a Senior Evangelist at Snowflake and a recognised expert in data visualization, leading the global social data project, #MakeoverMonday. As the author of two books focusing on data visualisation best practices as well as driving data culture through analytics communities, Eva is passionate about helping people understand, work with and fall in love with data.
Andrew is an investor at Imaginary focusing on Brands, Retail, CPG, Enabling Software, Consumer Internet, Marketplace, & Telehealth/Wellness. Prior to Imaginary, he worked at 14W, Luminary, and Goldman Sachs. He went to undergrad at University of Pennsylvania and has an MBA from Columbia.
Phillip Jackson is a podcaster, speaker, and co-founder of Future Commerce, a media startup focused on conscious commerce in the retail world. With over 15 years of experience creating unique online customer experiences, he has both built and managed digital audiences for some of the world’s most recognizable brands. Phillip is a speaker, a marketer, with an engaged global audience topping more than 100,000 monthly active listeners across 4 retail and digital commerce-focused content properties.
Brian Lange is the co-founder of Future Commerce, a retail media research startup focused on helping e-commerce businesses create strategic vision. He has an extensive background in the retail and ecommerce space that spans across organizations such as Something Digital, Nucleus Commerce, and Amazon.
With a background in brand partnerships and content creation, Claudia focuses on helping some of the biggest publishing houses in Europe create high-quality shopping content for their audiences. Her editorial background and sales mindset make her the perfect connecting link between merchants and publishers. Before moving to Sweden, she worked for Germany’s leading indie radio station FluxFM where she developed and executed multi-channel campaigns. Claudia started her career as an Artist Development Manager in music and media and spent 15 years working with premium brands such as Mercedes-Benz, Jägermeister, Adidas, and IKEA.
Jim Lofgren is the Chairman of NES and the CEO of Nosto. Nosto was founded in 2011 and enables over 2,500 online retailers to deliver their customers personalized shopping experiences. Retailers leverage Nosto’s AI and patented technologies to merchandise and deliver product recommendations as well content personalization across every touch point with the consumer. Prior to joining Nosto, Jim Lofgren was CEO of Klarna in North America and VP of Global Accounts. Klarna is a leading payments solutions provider, and in his role Jim was responsible for the company’s largest accounts and its North American business.
In a fast-paced and ever-evolving eCommerce industry, Anh Vu-Lieberman is an accomplished innovator. She currently leads the content personalization and AB testing team as VP of eCommerce Operations and Strategy at SaaS company Nogin.com where she combines a unique blend of highly creative and analytical skill sets to deliver compelling user experiences in CPG, denim, and contemporary lifestyle brands.
Tyler is the Partner & Channel Development Manager for Global VC Partnerships at Shopify. He builds & manages venture capital partners within Shopify's global Investor Partner Program - a centralized network of private equity & venture capital firms backing the current commerce leaders and future disruptors. Prior to Shopify, Tyler worked at Vidyard and Smile.io.
Gareth is Digital Marketing & Ecommerce Manager at Pour Moi, a fast-growing fashion company that wants to bring the feeling of being fabulous to customers all over the world. As a digital enthusiast, Gareth is well versed in the significance of both an online presence and the technology that can support it. As a result, he knows just what steps must be taken to offer a white glove experience that drives growth and reputation. Since joining Pour Moi, Gareth’s comprehensive on-site expertise and website overhaul contributed to a 150% growth in sales on Black Friday from the previous year. From personalisation to UX and digital transformation, Gareth has a thorough understanding of ecommerce optimisation and hands-on experience of driving success through his initiatives.
Jamie is the UK Director at Findologic and has worked within the ecommerce space for over 20 years, becoming an expert within the space during that time. Working with the largest brands globally across all industries, he knows exactly what pain points ecommerce professionals are experiencing as well as how to address them. Jamie's heavy involvement within the ecommerce community and vast experience makes him well placed to address the challenges of online retailing. He has a 360-degree understanding of the ecosystem from customer demands and trends to digital monetisation. This enables Jamie to help retailers using a holistic approach and recommend high-performing solutions that allow retailers to succeed.
Paul works with William Shatner on his ecommerce business and other online initiatives. He is the CEO of Blockchain Authentication Company and is at the forefront of bringing blockchain-related things such as cryptocurrency and Non-Fungible Tokens to mainstream ecommerce experiences.
Anders joined Tipser in 2020 as Director of Strategic Partnerships to help the company grow its embedded e-commerce platform presence globally. He works to identify and establish the performance-driven partnerships that build the Tipser ecosystem of partners and also facilitates the scale-up phase the company is experiencing. As a long-term management consultant and Head of Business Development at the H&M Group founded sustainability marketplace Itsapark, Anders developed a deep understanding of the digital commerce landscape and the developing user behaviours connected to this.
Anton is a senior consultant and advisor at Bricobomba. His area of expertise includes both data-strategy and data-driven business development. Over the past two years Anton has been leading Rustas transformation towards becoming a more data informed company.
Franz Riedl is the co-founder and Managing Director of Styla, a next generation Content Management System. Styla automates design and unifies content and e-commerce to create seamless inspiration and shopping experiences. Today, Styla works with more than 100 brands and retailers such as Footlocker, Otto Group, Thomas Sabo, Obi and Minelli. Prior to Styla, Franz cofounded and managed several gaming companies and worked as a consultant in strategy and innovation - supporting enterprises in tackling the challenges of digital transformation. Franz holds a degree in Business Administration from the University of St.Gallen and is regularly invited to present at trade conferences on innovation in commerce technology.
Isabell Aakervik is the Chief Partner & Marketing Officer at Sitoo, the world-leading unified commerce platform with a cloud-native point of sale (POS) for global retailers. She has an extensive international experience in both retail and software which gives her a deep insight and understanding of how IT and digital solutions can benefit business and meet the new ways of shopping. As part of the leadership team, she has spearheaded the company’s international growth drawing on 20+ years of experience working at the cutting-edge of retail and tech to turn this fast growing company into one of the most admired and respected retail tech brands.
Magnus created the first specialized PIM company in Scandinavia and has been helping clients for 20+ years to create PIM infrastructure for Omnichannel solutions. His Solution Architect experience covers PIM (PXM), ERP, MDM, CRM and Web2Print solutions.
Erik Zetterberg is an award winning Creative Director with 20+ years of experience in fashion, retail, editorial, branding and e-commerce. He has steered the creative for international market leaders such as Net-a-Porter, H&M and Amazon. His work spans from global campaigns and transforming physical and online user experiences to brand expression and branding.
Over 12 years of experience in international ecommerce. Well known from Finnish
finnishbabybox.com case. Has worked previously as an online merchant and has used more than 7
different ecommerce platforms.
Mikko has helped 60+ Woolman’s D2C clients to increase sales and expand commerce to global
markets. He focuses on strong growth and helps customers in each step on the way. His passion is customer lifetime value and making agile tests part of business development. Mikko has thorough knowledge on customer acquisition. He is also a valued team leader in Woolman Growth team.
Andy Mallinson is the Chief Revenue Officer and Managing Director at Stackla, the visual content engine that puts customer stories at the heart of brand marketing. Stackla meets the content needs of enterprise-level brands, including Apple, Canon, Lush, Kmart, Nintendo and many more. Andy has more than 20 years' experience working as MD and CMO at some of the world's most successful brands and offers an inside look at the foundations of an effective digital marketing strategy. His awarded work includes Titanium Lion at Cannes, a Gold Pinnacle at the global AFA Effectiveness awards, and an AdNews Campaign of the Year award.
Elin Palmelius is the Nordic Creative Agency Partner at Facebook. With 10+ years experience from well known traditional - and digital creative agencies. Elin joined Facebook 2,5 years ago to work with creative agencies and together transform the creative industry to meet the future needs
Calle Sjönell is a Creative Strategist at Facebook Creative Shop. With 20+ years experience in advertising including acting as CCO of Ogilvy, New York. Calle joined Facebook 5 years ago to work with the biggest brands in the Nordics and how they can innovate and be creatively successful across all of Facebook’s platforms.
Chelsey is the Marketing Manager, North America at Nosto, responsible for all marketing initiatives and events across the US and Canada. She has nearly 10 years of marketing experience, the last 5 of which were spent running marketing for eCommerce agencies.
Tony is a Sr. Business Development Rep at Nosto and got his start in the ecommerce space at Bronto Software in 2015. You can find Tony searching around NYC for Happy Hours and the best eggplant parmesan.
Kate started her career in eCommerce at digital agencies specializing in Shopify and Magento implementations. Kate now heads up the US Customer Success team at Nosto, working with leading brands in the industry to build out their personalization strategies, driving them to innovate and succeed in the digital space.
Steve Lovell is the President & COO for Charming Charlie, focused on helping the brand deliver on new growth ambitions and priming it for success in this ever-changing retail landscape. Having been a long-standing member of the team for more than 15 years, he's had the opportunity to witness the brand’s full evolution, from a small set of stores to hundreds. Steve has held leadership positions at various other retail brands throughout his career, including Adore Me.
Donna leads and manages the IT and eCommerce teams globally at Princess Polly to facilitate optimal operational workflows across the business. She provides strategic advice and leadership on all technical matters to improve productivity, efficiency, and competitive advantage, and also optimizes, improves, and leads all tech stack integration projects.
Millie is the marketing lead for the UK & Nordics and Nosto, having worked at the company just under 2 years. Founded in 2011, Nosto enables retailers to offer their customers personalised shopping experiences at every touch point and through every device.
Fiona Stevens is the Head of Marketing at LoyaltyLion. Fiona has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content. She has specialized in loyalty for retail and ecommerce brands for the past six years.
Matty leads the North American sales team at Nosto and got his start in ecommerce technology at Bronto in 2012. When not trying to sell you something, he's jumping rope, playing golf, cooking with his sous vide wand, and trying to find Kent mangoes that are on sale.
Darren is the Head of Affiliates & Partnerships at nu-in, a sustainable fashion brand that's forcing the industry to change the way it thinks about it's social and environmental impact. With a background in Partnerships Technology, his work focuses on both acquisition and retention whilst leveraging partner relationships to tell the story of nu-in.
Joe McCarthy is Klaviyo’s Director of Performance Marketing. Joe has more than a decade of experience in digital marketing, most of which he spent helping ecommerce businesses grow – including his own coffee brand. Talking marketing strategy is his favorite pastimes.
Shelly Baker is the e-Commerce Manager at Karen Kane Inc. For over 7 years, Shelly has worked at Karen Kane overseeing e-commerce operations for the corporate direct-to-consumer website and multiple drop-ship accounts. Shelly has a passion for fashion and likes learning more about customer trends and interest so she can better personalize and elevate the shopping experience.
Chris Garcin is the CEO & Co-Founder of Pit Viper Sunglasses, a brand of highly functional and fashionable sunglasses that brings out the optimal blend of style and performance.
Travis Hessis the Chief Commercial Officer at BVA, a commerce agency that incubates and grows the direct-to-consumer (DTC) brands that people love. Travis is an experienced sales/revenue executive with 20+ years of managing and articulating complex services, solution and software sales, as well as P&L and financial management within eBusiness SaaS, consulting/strategy, technology, and digital agency services.
Jemma joined Nosto as a Senior CSM in early 2019, bringing experience in content creation, webinar hosting and Enterprise-level account management to the Nosto team. She now helps household names like Robert Dyas, Dermalogica and Skinnydip to refine their e-commerce personalisation strategy, with a particular focus on delivering creative customer experiences across a multitude of touchpoints.
James found a passion for ecommerce while working as a digital marketing consultant, focusing primarily on ads and email marketing strategy. This exposed him to the jungle that is the ecommerce ecosystem where he discovered Nosto - the easiest way to deliver personalised content onsite, via email and ads. He continues to guide online retailers through that jungle, working with teams at Trickers Shoes, The Watch Gallery, Helly Hansen & Soak & Sleep ensuring that their digital marketing strategy is aligned, not only for improved conversion but profitability.
Lillie is the growth marketer and DTC channel lead at Three Ships Beauty – a natural skincare brand that makes products good for your skin without sacrificing your health. After joining the team as employee #1, Lillie fell in love with the world of direct to consumer and now works on all things related to customer awareness, conversion and retention. Over the last year, Lillie has grown the ecommerce channel for Three Ships over 20x. She attributes that growth to constantly testing out various marketing channels and strategies to see what works. Outside of work, Lillie loves picnics in the park or visiting local coffee shops!
Val Geisler is the Customer Evangelist at Klaviyo. Prior to joining the Klaviyo team, Val was an email marketing consultant for B2B and B2C brands. Because she's obsessed with improving how brands and customers connect, Val loves digging into the best ways to use different channels to make lasting connections. And memes. Val loves a good meme, too.
Eli is the Director of Customer Experience at OLIPOP, a new kind of soda with prebiotics, plant fiber, and botanicals. He has spent the last 7+ years building and operating early-stage startups. He is particularly known for his work around customer experience and retention.
Monica Grohne is the Founder & CEO of Marea, a menstrual wellness company empowering women to take charge of their cycles through nutrition and lifestyle support. Prior to founding Marea, Monica was the Director of Marketing at direct to consumer k9 protection company Rex Specs. As the marketing lead of a small team, Monica quickly found her marketing passion in the email marketing channel.
During his 15 years as a creative, Dennis has worked with many of Sweden's largest brands at leading advertising agencies in Stockholm, London and Gothenburg. For the past two years he has been at HiQ, where he has shifted his focus to business development and strategic storytelling for customers such as PwC, the Volvo Group, SKF and the Swedish Tax Agency.
Charlotte has during the last 8 years in the e-commerce business seen it change rapidly. After working with requirements and as an advisor in both B2B & B2C sector, she has finally landed as an e-commerce expert at HiQ in Gothenburg. She is known for her skill to translate complex business logic to user friendly solutions for customers in the construction and automotive industry to name a few.
Geeta is a growth hacker & consumer champion with 15 years experience in the digital space. Working for B2C brands across EMEA markets, she has an industry reputation of backing the latest in tech-innovations, blended with data driven marketing techniques. For Champion specifically, her key focus is to help establish a strong eCommerce business, flexible to adapt to an ever changing digital landscape across multiple markets, but ultimately, built to last.
Meghan is the Head of Ecommerce at global fashion accessory brand, Skinnydip London. With past experience in design, Meghan has a thorough understanding of content creation & market trends with a strong focus on brand partnerships. She has worked across multiple platforms for over 7 years and has helped to develop & optimise Skinnydip’s digital growth strategy.
Peter is the Co-Founder and Chief Strategist at Stackla, the leading user-generated content (UGC) marketing platform that puts customer stories at the heart of brand marketing. Pete founded Stackla in 2012 after spending years as a journalist, editor and director of content for sports brands like the National Rugby League. He built his understanding of the power of authentic content during his time as Sports Editor for Macquarie Radio Network. At Stackla, Pete helps the world's leading brands -- like Canon, Expedia, Lush Cosmetics, Mazda and Nintendo -- discover authentic, compelling customer content across the social web and showcase them at scale throughout their core marketing channels to help increase engagement, strengthen customer trust and drive sales.
Bellanis Pereira is the Global Social Lead and Asset Factory Team Lead at BRP, where her role is to guide, train and elevate international marketing teams with their efforts on social media, by sharing best practices and knowledge in this space. She also leads the Asset Factory department, which helps marketing teams produce content to fuel all of BRP’s digital platforms with an always-on mindset. Bellanis has more than 14 years of experience in marketing and has extensive knowledge of social media marketing ranging from content production, to community engagement, passing through advertisement, reporting and strategy. Whether she is writing playbook guidelines or building UGC programs, she enjoys the world of possibilities that social media offers marketers. Her mission: To elevate a customer's experience to the next level in their journey with a brand, whether it be through relevant and timely content or memorable social interactions.
Based in London, Miguel leads our B2B vertical marketing efforts across the region. Miguel joined Google Poland in 2015; since then, he leads a regional team that works on programs, products, and digital tools that enable our advertisers to become successful in their business. Focusing on Retailers, AppDevelopers, and Exporters, Travel (e.g. successful global platforms Market Finder or Grow My Store, Hotel Insights). Delivering Google's mission to help businesses grow. Prior to Google, Miguel was part of the Global Strategy Group at Samsung Electronics in South Korea, advising c-level exec on go-to-market strategies for mobile devices. Before, he spent 6 years in sales at Procter & Gamble in Latin America, and 1 year as an entrepreneur. He holds an MBA degree from the University of Michigan, and a BBA from ITESM Mexico.
Brittney Winbush is the founder of Alexandra Winbush, a wellness brand for self-care babes who need a moment of peace. Alexandra Winbush took the market by storm with Brittney's unique idea to package and sell experiences that would help women relax and take care of their mental and physical health in the midst of a world that requires hustle.
Alexandra developed her knowledge within both digital marketing and communications. With an editorial background covering Mercedes-Benz Fashion Week in Moscow and writing for Styleby Magazine, she joined Totême’s ecommerce team in 2017; just as the company’s success was taking shape, driving the customer experience. Alexandra’s passion lies in customer centricity: creating memorable, user friendly and unique experiences for customers and users - by highlighting the brand essence, exclusivity and uniqueness, digitally. Today Alexandra works within the Client Experience Team as CRM Specialist at Totême.
Ruben leads the Global Client Experience at Totême since March this year. With 8+ years of international professional experience for high-end /luxury fashion firms, he has developed expertise around CX & CRM as key areas to steer company playbooks, promote client engagement and drive business growth. Ruben gathers global CRM insights as he had the privilege to work and be present in the most relevant shopping destinations located in Europe, UK, US and APAC. In the recent years he has thrived in different omnichannel/innovative projects that facilitate the phy-gital dimension of shopping journeys.
With 15 years in the industry, Jason has helped hundreds of eCommerce businesses grow and thrive. An entrepreneur with a passion for creating and innovating, he’s worked with many clients across a range of industries, and held directorships at several organisations. Finding solutions for problems within his own businesses enables him to have a great understanding of what it takes to be successful, both for clients and within Eastside Co.
Gaëtan is Algolia’s Chief Strategy Officer and actively works on defining, developing and executing Algolia’s business strategy. Gaetan has an international background and prior to Algolia, worked in sales and business development at the French Trade Office in San Francisco. He is also passionate about building a team with a culture that empowers its members and is an active advocate of this philosophy at Algolia.
Andrew Lolk is a paid search marketer, blogger, and agency owner. He's the founder of SavvyRevenue: a PPC agency solely focused on managing paid search for mid-sized ecommerce stores looking to scale their PPC advertising profitably. He's the author of extensive guides to eCommerce PPC such as the Ultimate Guide to Google Shopping and 3 AdWords Tools to Speed Up Your Optimization Workflow for Ecommerce Stores.
Alexandra is an internationally driven person who loves to develop, network and exchange experiences. Currently based in Amsterdam and specializing in feed optimization and Google Ads automation, Alexandra works as a Business Development Manager for Channable in the Nordic region.
Luigi is the Founder and CEO of Calashock, an e-commerce agency specialised in BigCommerce with offices in London (UK), Tallinn (Estonia) and Kitchener (Canada). Calashock design, develop and help grow websites for large SMBs and mid-market merchants.